Home / Android / Xiaomi is opening a retail store in London as it extends its Europe push

Xiaomi is opening a retail store in London as it extends its Europe push

Xiaomi’s expansion into Europe continues at pace after the Chinese smartphone maker announced plans to open its first retail retailer in London.

The firm is greatest identified for creating high quality Android telephones at inexpensive costs and already it has launched gadgets in Spain, Italy and France. Now, that foray has touched the UK the place Xiaomi launched its Mi 8 Pro device at an occasion yesterday and revealed that it’ll open a retailer on the Westfield mall in London on November 18.

That outlet will grow to be Xiaomi’s first licensed Mi Store. Styled on Apple’s iconic shops, the Mi retailer will showcase a spread of merchandise, not all of which can be found within the UK.

Still, Xiaomi has proven a style of what it plans to supply within the UK by introducing quite a few merchandise alongside the Mi 8 Pro this week. Those embrace its funds tier Redmi 6A telephone and, in its equipment vary, the Xiaomi Band Three health system and the £399 Mi Electric Scooter. The firm mentioned there are extra to return.

That product choice shall be out there by way of Xiaomi’s personal Mi.com retailer and a spread of different retailers, together with Amazon, Carphone Warehouse and Three, which could have unique distribution of Xiaomi’s smartphones amongst UK telecom operators.


Xiaomi hasn’t branched out into the U.S. — it does promote quite a few equipment — however the European launches mark a brand new section of its worldwide growth to take it past Asia. While Xiaomi does declare to be current in “more than 70 countries and regions around the world,” it has recorded most of its success in China, India and pockets of Asia.

CEO Lei Jun has, nevertheless, spoken publicly of his goal to promote Xiaomi telephones in the usby “early 2019” on the newest.

Still, even with its focus considerably restricted, Xiaomi claims it has shipped a record 100 million devices in 2018 thus far. The agency additionally posted a $2.1 billion profit in its first quarter as a public firm following its Hong Kong IPO. However, the IPO underwhelmed with Xiaomi going public at $50 billion, half of its reported goal, whereas its shares have been valued at under their IPO worth because the center of September.

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