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Samsung announces Spotify as its go-to music partner

Samsung didn’t simply unveil new units like the Galaxy Home, the Galaxy Watch and naturally the new Galaxy Note 9 at its Unpacked occasion this morning — it additionally introduced a partnership with Spotify.

The purpose is to create a seamless cross-device listening expertise on Samsung units, together with those introduced at present. As demonstrated onstage, you need to be capable of begin enjoying a track in your telephone, then change over to your TV, then over to your Galaxy Home.

This integration that may assist you to play Spotify in your Samsung Smart TV by the SmartIssues app deepens the mixing between Spotify and Samsung’s voice assistant Bixby, making Spotify the default alternative everytime you ask Bixby to search for music.

In addition, Spotify will change into a part of the set-up expertise on Samsung units.

For Spotify, this  partnership ought to imply extra visibility, making it the popular music expertise on Samsung units. And for Samsung, it highlights one among its variations in comparison with Apple, which has been focusing on Apple Music because it rolls out new units just like the HomePod.

Spotify CEO Daniel Ek took the stage at Unpacked to speak in regards to the partnership, which he additionally mentioned in the official Spotify announcement.

“We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever – with even more opportunities to come,” Ek stated.

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