BitWall, a Bitcoin-focused startup promising to assist on-line publishers earn cash, has been acquired.
Its new proprietor is Watch Out, the corporate behind an app that sends alerts about issues like product and meals remembers and weather-realted emergencies. It’s not the obvious acquirer, however the corporations say BitWall may also help Watch Out enhance its knowledge, funds and loyalty techniques.
“We are excited to convey BitWall into the Watch Out! ecosystem,” mentioned Watch Out CEO Michael Lucas within the acquisition announcement. “Our mission is to supply a safe consumer-protection platform whereas delivering hyper-targeted content material when and the place it issues most, whether or not that be a security alert or a digital reward. BitWall and its crew assist us try this.”
Apparently there’s a TechCrunch connection to the story, too — BitWall co-founder and CEO Nic Meliones instructed me he first received linked to Watch Out at our Disrupt SF Hackathon in 2014, and he mentioned the corporate has already been “a great partner” to BitWall.
I first wrote about the startup earlier than the present craze round Bitcoin and cryptocurrency — all the best way again in 2013. The thought was to offer guests other ways to entry paywalled content material, whether or not that’s making a small cost, selling the article on Twitter or viewing an advert.
The firm’s greatest win was in all probability a partnership with the Chicago Sun-Times in 2014, the place the Sun-Times examined out a paywall that readers might bypass utilizing Bitcoin or tweets. (The Sun-Times’ current paywall plans don’t seem to incorporate BitWall.)
The monetary phrases of the deal weren’t disclosed. Meliones mentioned the corporate’s paywall product will probably be shut down, with the expertise diverted to a yet-to-be-announced product at WatchOut.
Bitwall’s buyers embody Boost VC, AngelPad, Tim Draper, the Boost Bitcoin Fund.