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Rockerbox acquires calendar marketing startup Eventable


Rockerbox has acquired Eventable, bringing two digital advertising and marketing startups collectively.

Rockerbox’s know-how consists of attribution measurement to find out which adverts are driving gross sales, in addition to what it calls a Recency Marketing Platform, which targets promoting based mostly on customers’ most up-to-date searching habits.

Eventable, in the meantime, is targeted on bringing advertising and marketing to your calendar — its know-how may be embedded in show adverts, introducing an “add to calendar” button that permits entrepreneurs to ship updates and personalised notifications to customers who decide in.

Rockerbox founder and CEO Ron Jacobson stated he related with Eventable as a result of each corporations participated in the Entrepreneurs Roundtable Accelerator (albeit in numerous years). When they began testing out methods to convey their providers collectively, and Jacobson stated it turned clear this was a “one plus one equals three situation.”

“Using the calendar as a marketing channel made perfect sense,” Jacobson stated. “And on the attribution side, the calendar is another touch point.”

Eventable co-founders Sameen Karim and Akash Malhotra are becoming a member of Rockerbox, and Jacobson informed me he’s hoping to convey all the Eventable workforce over.

The plan is for Eventable to proceed working as a separate model and product. At the identical time, the workforce will search for methods to combine their merchandise and to promote Eventable prospects on Rockerbox’s broader advertising and marketing suite.

“It allows us to give our customers a more complete marketing solution,” Karim stated.

The monetary phrases of the acquisition weren’t disclosed. Eventable had raised $1.2 million in funding from traders together with Alchemist Accelerator, Right Side Capital, Steelhead Ventures, Russ Holdstein and Howard Love.





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