Polestar debuted its first manufacturing EV and previewed its electrical automotive line in New York with the CEO squarely taking intention at Tesla.
The Volvo subsidiary pulled the duvet off its Polestar 1, which it positioned much less as a hybrid and extra as a completely electrical (fuel optionally available) automotive to draw fence sitters to EVs.
The $155,000 auto—that can hit streets in 2019—has three electrical motors powered by twin 34kWh battery packs and a turbo and supercharged fuel V4 up entrance (extra particulars here).
All electrical vary is as much as 100 miles—which the corporate claims provides the Polestar 1 the longest all electrical vary of any manufacturing hybrid.
The Polestar 1 brings 600 horsepower and 738 ft-lbs of torque. It is the primary in a collection, with an all electrical Polestar 2 to debut in 2019 and a Polestar three SUV after that.
“Polestar 2 will be a direct competitor to the Tesla Model 3…” CEO Thomas Ingenlath mentioned on the launch stage.
He informed TechCrunch the corporate will focus extra on creating converts to EVs than pulling away Tesla’s current market share.
One benefit Ingenlath described was utilizing Polestar 1 as a gateway automotive for getting laggards to go all electrical. “There are many people out there who still think a car has to have a combustion engine,” he mentioned. “Polestar 1 is an extremely good vehicle to get people across that line and once they drive it…understand what an amazing experience an electric car is.”
Polestar converts shouldn’t get too connected to that gasoline/voltage combo, nevertheless.
Polestar 1 would be the firm’s first and final electrical and fuel car, in accordance with Ingenlath. “The future is electric. We will not do a hybrid car again,” he informed TechCrunch.
At their New York Polestar 1 debut, the corporate devoted about as a lot time to the Polestar gross sales and repair expertise because the precise automotive. It shall be multi-channel—from app to bodily—leveraging components of Volvo’s vendor community for sure issues and staying fully separate for others. For one, Polestar is not going to have sellers or use Volvo sellers to showcase their automobiles, in accordance with Ingenlath.
The purchaser expertise will begin on the corporate’s app, then transfer into what it refers to as a community of “Polestar Spaces” throughout the U.S., Europe, and China the place patrons can view and take a look at automobiles. Purchased automobiles will be delivered to at least one’s dwelling and repair coordinated by app and residential pickup—although Polestar will use Volvo sellers (not their areas) on the service finish.
“We will become a company that produces around a 100,000 cars a year and this will definitely scale-up,” mentioned Ingenlath. “We’ll never become a Volvo, but we certainly need a certain scale to come in to a profitable range.”
The firm oversubscribed orders for the Polestar 1 with 200 automobiles coming to North American patrons.
While Polestar’s HQ is in Gothenburg, Sweden, it can manufacture automobiles at a plant in Chengdu China.
In the U.S. market Tesla nonetheless dominates plugin gross sales by make and mannequin and its Model three is anticipated to spice up that lead, in accordance with EV Volumes.