Musical.ly is merging the performance from its two-year previous live-streaming platform Live.ly into its fundamental app, and has disabled Live.ly’s standalone app as a part of the transition course of. The Live.ly app will ultimately be pulled from the App Store and Google Play, the corporate confirmed to TechCrunch. Instead of having the ability to go reside, Live.ly customers are offered with a message concerning the adjustments, informing them that reside streaming has now moved over to Musical.ly.
This change can be confirmed by way of Live.ly’s App Store replace textual content, which says:
Live.ly is turning into a part of musical.ly!
– You can go reside on musical.ly proper now! Plenty of reside content material there!
Live.ly first launched in May 2016, providing Musical.ly customers a live-streaming platform, the place the streams have been immediately viewable on Musical.ly, in addition to throughout the Live.ly cell app.
As the video creator streamed, they’d see a depend of how many individuals have been watching, and would see hearts float up throughout the display when viewers “liked” their content material — an expertise that’s similar to Twitter/Periscope and Facebook Live. Viewers may additionally chat with the streamer, and have interaction in real-time conversations.
Unfortunately for Live.ly customers, there was little warning concerning the shut down, and it appears that evidently, for some, reside streaming on Musical.ly just isn’t working as anticipated.
One common Live.ly person posted to YouTube about the shutdown, complaining that after she made the swap to Musical.ly for her reside stream as instructed, however no folks have been on-line watching and no likes and feedback have been displaying up, both. This seems to be some form of glitch, as viewers, likes, feedback and different Live.ly core options are displaying for others who’ve been transitioned to the Musical.ly-based live-streaming expertise.
Not everybody will be capable to go reside immediately on Musical.ly in the present day, because the addition of live-streaming assist is a phased rollout.
However, the corporate says it stays dedicated to investing in live-streaming performance, regardless of the Live.ly shutdown. We’re instructed that almost all of live-stream viewership was already going down on Musical.ly’s fundamental app, so it made sense for the corporate to consolidate the reside video alongside the opposite brief, lip sync movies Musical.ly is thought for.
The closure of Live.ly is likely one of the first main adjustments to the Musical.ly product following its acquisition by Chinese media firm Bytedance for as much as $1 billion in November 2017.
Under its new possession, Musical.ly launched a $50 million fund to assist construct out its creator group, however has additionally confronted criticism for having poor content moderation capabilities — one thing that’s particularly regarding provided that a big a part of its viewership viewers is kids.
It can be now dealing with a brand new menace: this month, Facebook began testing a Musical.ly competitor known as Lip Sync Live.
The elevated competitors could have performed a job in having Musical.ly consolidate its assets with a purpose to deal with its flagship app, not its spinoff.
The fundamental Musical.ly app has a reported 200 million registered customers, 60 million of whom are energetic on a month-to-month foundation.
Live.ly has been downloaded 26 million occasions up to now, 87 % on iOS. The U.S. accounts for about 70 % of installs, in response to knowledge from Sensor Tower.