Home / Tech News / Media monitor Meltwater acquires social analytics player Sysomos

Media monitor Meltwater acquires social analytics player Sysomos

Meltwater, finest identified for coming from the media-monitoring house, has been on a tear just lately, buying startups within the social media monitoring house and more and more in AI. It’s now acquired Sysomos, thought of one of many leaders in social analytics and engagement, and a competitor to Brandwatch, which can be well-known on this space. The phrases of the deal have been undisclosed however Sysomos was identified to have raised no less than a Seed spherical.

Sysomos is finest identified for allows organizations to research social media, information and different ‘human-generated’ content material in a single platform.

“By becoming a member of the Meltwater workforce, our shoppers profit from the management and world scale of 1
of the world’s first SaaS corporations,” mentioned Peter Heffring in assertion, the previous Sysomos CEO who will run Meltwater’s Social Analytics division. “In order to enhance the search and analytics experience in the Sysomos Platform, we will leverage the AI models and information extracted from the unstructured web by Meltwater. This will give our clients the context needed to collect more meaningful insights across their earned and owned social channels.”

“All the social analytics companies look at social data in isolation, limiting the insights for brands and businesses,” mentioned Jorn Lyseggen, founder and CEO of Meltwater. “With our acquisition of Sysomos, we can bring together news and social media under one company, giving social data context while adding social engagement to our news and media monitoring offering.”

He mentioned Sysomos would proceed to run as a standalone agency. Other Meltwater acquisitons have tended to be included into the principle firm. Sysomos will develop into a part of the Social Analytics division.

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