Bad Robot, the media manufacturing firm headed by famed nostalgia-lord J.J. Abrams, is increasing into the video games business with assist from Chinese tech conglomerate Tencent. The firm will lend its experience in movie to companion builders at each the indie and AAA stage.
“I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in,” defined Abrams within the partnership’s announcement. “Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners.”
Designers, visible artists and writers from Bad Robot will collaborate with builders, aiming in any respect recreation markets: PC, console and cellular.
Tencent will presumably present funding and clout, in trade for business rights to distribution of ensuing titles. That in all probability limits the brand new firm from doing what Abrams is probably most well-known for, rejuvenating ageing franchises with a contemporary aesthetic and quite a lot of lens flare. Many in style AAA franchises — suppose Call of Duty and Uncharted — are deeply tied to publishers in multi-year or perpetual exclusivity preparations.
Abrams himself gained’t be the top of the brand new endeavor; the reins will as a substitute belong to Dave Baranoff, who has completed the gaming and interactive content material for Bad Robot for the final decade. This isn’t his first foray into the “real” video games business — he and Bad Robot are at present working with Epic and ChAIR on a mysterious title referred to as Spyjinx. But it’s presumably the beginning of one thing fairly larger than a one-off partnership or film promotion.
Tim Keenan, who created the superb Duskers, would be the inventive director, which is an efficient signal.
No additional bulletins, corresponding to a primary undertaking or growth companion, have been made — simply the formation of the corporate. We might hear extra throughout E3, although, so keep tuned.