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Google Lens comes to the Pixel 3 camera, can identify products

Google Lens, the expertise that combines the smartphone digicam’s capacity to see the world round you with A.I. expertise, is coming to the Pixel three digicam, Google introduced this morning. That means you’ll be capable to level your telephone’s digicam at one thing – like a film poster to get native theater listings, and even lookup at actor’s bio, or to translate an indication in one other language – and see outcomes proper within the digicam app itself.

The integration is due to Google’s funding in A.I. applied sciences, one thing that was the underlying tie to the whole lot Google introduced right this moment at its {hardware} occasion.

Lens, specifically, was first proven off at Google I/O again in 2017, earlier than rolling out to new merchandise like Google Image Search just weeks ago.

The function has additionally been contained in the digicam apps of older Pixel gadgets in addition to these from different producers, together with LG, Motorola, Xiaomi, Sony Mobile, HMD/Nokia, Transsion, TCL, OnePlus, BQ, and Asus. But Google touted Lens right this moment as one of many new Pixel three digicam’s large options.

With Lens, you may level your digicam at a takeout menu, Google says, and it’ll spotlight the quantity to name.

Another function is centered round purchasing. With an extended press, you may have Lens determine a product the digicam sees within the viewfinder, and have it match it to actual merchandise. This known as “Style Search,” Google says.


As Google defined on the occasion, you may level your Pixel three digicam at a good friend’s cool new pair of sun shades or some footwear you want in {a magazine}, and Lens will level you to the place you’ll find them on-line and browse related types. The function is just like Pinterest’s visible search, which has been obtainable for a while.

Style Search has been available in Lens as of earlier this year.

Also of be aware, Lens will be capable to take a few of its extra frequent actions immediately within the digicam, with out the necessity for an information connection.

Google says that is attainable by combining Pixel’s visible core with its years of labor in search and laptop imaginative and prescient.

“Being in a position to search the world round you is the subsequent logical step and organizing the world’s info and making it extra helpful for individuals,” stated Brian Rakowski, VP Product Management at Google.

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