Home / Android / Google is killing off Allo, its latest messaging app flop

Google is killing off Allo, its latest messaging app flop

It’s official: Google is killing off Allo.

The messaging app was only launched in September 2016 however it was just about flawed from the phrase go along with restricted utilization. Google was, as soon as once more, painfully late to the messaging recreation.

The company said it had ceased work on the service earlier this 12 months, and now it has introduced that it’ll shut down in March of subsequent 12 months.

“Allo will continue to work through March 2019 and until then, you’ll be able to export all of your existing conversation history from the app,” Google stated in a weblog publish. “We’ve learned a lot from Allo, particularly what’s possible when you incorporate machine learning features, like the Google Assistant, into messaging.”

Google stated it needs “each single Android system to have a fantastic default messaging expertise,” however the reality stays that the expertise on Android massively lags iOS, the place Apple’s iMessage service affords a slick expertise with free messages, calling and video between iPhone and iPad customers.

Instead of Allo, Google is pushing forward with RCS (Rich Communication Services), an enhanced SMS commonplace that might enable iMessage like communication between Android gadgets.

But might is the operative phrase. The fundamental caveat with RCS is that carriers should develop their very own messaging apps that work with the protocol and connect with different apps, whereas the various Android OEMs additionally must hop on board with assist.

As I wrote earlier this 12 months, with RCS, Google is giving carriers an opportunity to participate within the messaging growth, quite than be lower out as WhatsApp, Messenger, iMessage and others take over. But the choice is hard for carriers, who’ve historically tightly held any type of revenue till the demise. That’s as a result of they received’t instantly generate profits from customers by way of RCS, although it permits them to maintain their model and work out different methods to generate revenue, reminiscent of business-related providers.

Verizon has already signed up, for one, but tracking the other supporters worldwide is tricky. Another drawback: RCS just isn’t encrypted, which flies within the face of most messaging apps in the marketplace right this moment.

Elsewhere, Google is conserving Duo — the video chat service that launched alongside Allo — whereas it continues to develop Hangouts into an enterprise-focused service, very similar to Slack .

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