Ghostery is launching new versions of its browsers for iOS and Android. In reality, Director of Product Jeremy Tillman mentioned that is the primary huge replace to Ghostery’s cellular browsers in a number of years.
It’s not that cellular wasn’t a precedence for the group earlier than this, however Tillman mentioned, “In our previous company, we didn’t have a ton of resources — we always had to choose which thing to work on.” Apparently that modified final 12 months with Ghostery’s acquisition by German browser company Cliqz.
The first huge launch after the acquisition was Ghostery 8, the newest model of the group’s privacy-focused extension for desktop browsers. Next up: Bringing these options over to cellular.
Tillman mentioned the aim was to create “a browser that can go toe-to-toe with Chrome” whereas additionally incorporating Ghostery’s privateness safety capabilities. Those capabilities embrace the flexibility to dam completely different sorts of advert monitoring by class (monitoring for promoting, grownup promoting and website analytics are turned on by default).
There’s additionally a built-in advert blocker, and Ghost Search, a privacy-focused search engine primarily based on Cliqz know-how that doesn’t retailer any personally identifiable data. (If you’re not happy with the Ghost Search outcomes, it’s also possible to see outcomes from different engines like google.) The presentation is completely different from a normal search engine, with three “dynamic result cards” that floor content material as quickly as you begin coming into search phrases. And there’s Ghostery Tab, a house display screen that highlights your favourite or most visited websites, in addition to the newest information tales.
The Android model consists of further options, together with AI-powered anti-tracking and “smart blocking” that’s supposed to enhance web page efficiency.
Tillman described the consequence as “a cleaner, faster, safer mobile browsing experience.” He additionally mentioned that transferring ahead, Ghostery might be working to supply “an ecosystem of products” that “protect our users wherever they’re interacting with the Internet.”
The launch comes as the massive Internet platforms face rising scrutiny over how they deal with consumer knowledge. Tillman argued that by merely giving shoppers a extra privacy-friendly various, “We’re sort of collectively negotiating a better Internet for them” — and he’s hoping Ghostery will be extra concerned as publishers attempt to discover options to promoting.
“Our goal isn’t to, say, topple Google and Facebook, but to provide that alternative to those that want it — both for content creators but also for users themselves,” he mentioned.