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Flipboard launches a new tech section

With latest modifications, Flipboard has been inserting an enormous emphasis on allowing readers to go deep on their interests. Now it’s including much more options round one explicit curiosity, within the Technology part of the Flipboard web site and app.

“We want to make Flipboard definitive for tech insiders and enthusiasts,” mentioned CEO Mike McCue .

This positions Flipboard as extra of a direct competitor to a tech information aggregator like Techmeme, however with extra curation from companions and from readers themselves.

The most instantly noticeable change is what the corporate describes as “newspaper-like, high-density layout.” Basically, it strikes away from the image-heavy look that Flipboard is understood for, in the direction of a format that locations a much bigger emphasis on headlines and textual content, designed for fast scanning.

While McCue mentioned the brand new look is “really meant for the desktop,” Flipboard has additionally created a model for the cellular internet, and the app may also fluctuate between a high-density and low-density format relying on the tales. (If it appears unusual for Flipboard to be inserting such an enormous emphasis on its internet expertise, do not forget that the corporate has additionally been shifting its focus away from its own native article formats towards the mobile web.)

Flipboard tech desktop

Regardless of which format you’re seeing, the part may also have new content material. Some of it will likely be curated by Flipboard publishers, with The Verge creating roundups for Gadgets News and Artificial Intelligence, the Wirecutter providing Deals of the Week and the staff right here at TechCrunch curating our latest Features.

“Flipboard has really become more of an ecosytem,” McCue mentioned. “Publishers and curators are curating stories around all sorts of different topics. We want to provide access to that ecosystem on any platform, with or without the app.”

Teams also can create their very own magazines, that are mainly personal collections of tales. So if you happen to’re at a startup and need your entire colleagues to be up-to-date on the newest headlines about your business and rivals, you may curate {a magazine} that’s solely seen to them.

Flipboard may also be asking consultants and influencers for e-book suggestions, beginning with Wired Editor in Chief Nick Thompson’s roundup of “Five Books I’ve Recently Read About the Future.”

And all of this will probably be rounded up in a each day e-mail, which is able to embrace the newest tech headlines in addition to picks from the staff journal. On Saturday, the publication will give attention to the e-book suggestions, with hyperlinks to purchase the books on Amazon.

McCue instructed that if all this new content material is embraced by readers, we’d see Flipboard begin to pursue an identical technique round different subjects, with a give attention to reaching skilled readers. Next up: Advertising.

Flipboard has tried to permit individuals to discover their pursuits, now it’s taking intention with a brand new part centered particularly on know-how; Mike quote; essentially the most noticeable change is a brand new format (a better shift to the net); may also embrace new content material; new staff journal function; it’s additionally a brand new e-mail

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