Creating a salad-making robotic is fairly good, so far as tech firm hooks go, however Chowbotics is seeking to increase. The Bay Area firm simply raised $11 million in a “Series A-1” led by the Foundry Group and Techstars.
The huge plan for the cash largely entails extending the corporate’s choice of foodstuffs past leafy greens, the place Sally the Salad Robot has made its mint. At the highest of the checklist are grain bowls, breakfast bowls, poke bowls, açai bowls and yogurt bowls. If it’s meals served in a bowl, Chowbotics appears .
Seems fairly simple, actually. After all, at its core, Sally is a form of merchandising machine, dropping totally different elements into the identical bowl. Apparently it’s a bit extra difficult than that, particularly whenever you begin mixing in issues like yogurts and berry purees. “The major challenges are finding special technical solutions for dispensing different shapes and sizes of ingredients,” founder/CEO Deepak Sekar instructed TechCrunch.
The firm can also be utilizing the funding so as to add a complete bunch of senior roles. Per the press launch:
Warren Manzer, who was President of Foodservice at Clipper and Senior Vice President at Crown Brands, joined Chowbotics as Vice President of Foodservice Sales. Rory Bevins, who was Senior Vice President at La Bottega Americas and Global Vice President at Molton Brown, joined Chowbotics as Vice President of Hospitality. Lee Greer, who was Chief Marketing Officer at Jason’s Deli, joined Chowbotics as Vice President of its Off-Premise Kitchen Business Unit. Shelley Janes, who was Head of Partnerships at CarDash and CEO of SideDoor, joined Chowbotics as Director of Sales, liable for the western area of the United States. Nolan Schachter, who was Director of Sales and Marketing at TeaBot, joined Chowbotics as Director of Sales, liable for Canada.
The funding follows a $5 million Series A in March of final yr.