Home / Tech News / Challenger bank Starling adds investment service Wealthify to its in-app marketplace

Challenger bank Starling adds investment service Wealthify to its in-app marketplace


Starling, the U.Okay. challenger financial institution based by Anne Boden, continues to execute on its “marketplace banking” imaginative and prescient, including integration with Aviva-backed on-line funding service Wealthify.

Starling already has an existing partnership with digital investing service Wealthsimple — that means that the Starling Marketplace is getting slightly extra aggressive — together with mortgage dealer Habito, journey insurance coverage supplier Kasko, and receipts & loyalty partner Flux.

However, the Wealthify integration goes slightly deeper than many of the present partnerships and represents the following section of the Starling Marketplace. Unlike PensionBee, for instance, which solely shares excessive degree knowledge with the Starling app (e.g. the dimensions of your pension pot), Wealthify data-sharing is two-way, that means that you could authorise Starling to share a restricted set of your Starling knowledge with Wealthify to make it quite a bit simpler to enroll to the funding service.

“When a customer clicks ‘add’ from within Starling, new Wealthify users are then asked if they’d like to securely share Starling data with Wealthify (e.g. name, DOB, address, etc as well as account number and sort code for setting up the direct debit, if they want),” Starling’s Chief Platform Officer Megan Caywood explains. “And if they say yes then that auto-populates many of the fields in the Wealthify setup”.

Furthermore, Caywood says Starling is trying to advance every of it partnerships to get to this two-way integration, the place Starling prospects can extra simply entry services and products and handle them on an ongoing foundation.

More broadly, the thought behind market banking is that your financial institution will give you entry to a alternative of third-party money-related apps and providers. The battle between banks and fintechs isn’t a zero sum sport. Partnerships are being cast at a speedy tempo, both formally or just via open APIs mandated by Open Banking/PSD2 laws.

Meanwhile, Starling isn’t the one challenger financial institution or fintech within the U.Okay./Europe constructing out a market banking imaginative and prescient, in some type or one other. To various levels, the likes of Monzo, Revolut, Tandem, Curve, and Cleo, are additionally exploring related concepts with the top purpose to turn into your monetary management centre.





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