AT&T this morning announced the launch of a second TV streaming service, referred to as WatchTV, days after its merger with Time Warner. The lower-cost different to AT&T’s DirecTV Now will provide anybody the power to hitch WatchTV for under $15 per 30 days, however the service can even be bundled into AT&T wi-fi plans. This $15 per 30 days value level undercuts newcomer Philo, which in November had introduced the most cost effective over-the-top TV service at simply $16 per 30 days.
The service will arrive for everybody subsequent week, together with each wi-fi subscribers and most people.
With WatchTV, prospects acquire entry to over 30 reside TV channels from high cable networks together with A&E, AMC, Animal Planet, CNN, Discovery, Food Network, Hallmark, HGTV, History, IFC, Lifetime, Sundance TV, TBS, TLC, TNT, VICELAND, and several other others. (Full checklist beneath).
Shortly after launch, it’ll add BET, Comedy Central, MTV2, Nicktoons, Teen Nick, and VH1.
There are additionally over 15,000 TV exhibits and films on demand, together with premium channels and music streaming choices as add-ons.
While the brand new WatchTV service is open to anybody, AT&T can also be bundling it into two new limitless plans for no further price.
These plans are the AT&T Unlimited & More Premium plan and the AT&T Unlimited & More plan.
The Premium plan prospects can have all the identical options of the present AT&T Unlimited Plus Enhanced Plan, together with 15 GB of high-speed tethering, high-quality video and a $15 month-to-month credit score in the direction of DirecTV, U-verse TV, or, AT&T’s different streaming service, DirecTV Now. They can even select so as to add one different choice, like HBO, Showtime, Starz, Amazon Music Unlimited, Pandora Premium and VRV, for no further payment. Add-ons can solely be swapped out as soon as per 12 months.
The common plan (AT&T Unlimited & More) solely affords SD video streams when on AT&T’s community, together with when prospects are viewing WatchTV. It additionally contains the $15 month-to-month credit score in the direction of different AT&T video providers and as much as 4G LTE limitless information.
The Premium plan prices $80 for a single line after the AutoPay billing credit score; or $190 for four traces. The common plan is $70 with the AutoPay billing credit score and paperless billing. It’s $5 extra per line per 30 days then the present Unlimited Choice Enhanced plan, however whenever you go as much as four traces, it really works out to the identical value as earlier than, $40 per line per 30 days.
AT&T CEO Randall Stephenson had previously revealed the provider’s plans for the brand new low-cost streaming TV service whereas in courtroom defending the Time Warner merger in opposition to anti-trust claims. He used its launch as some extent of rebuttal in opposition to feedback concerning the ever-higher costs for AT&T’s DirecTV satellite tv for pc service.
The Justice Department was involved that following the merger, AT&T would increase costs on Time Warner’s HBO and Turner networks, like TNT, TBS and CNN, with the intention to prop up its personal choices. For now, it appears AT&T will simply provide you with one million alternative ways to generate income from its networks, by providing totally different bundles and packages to AT&T prospects and different customers.
The firm additionally touted the merger, when saying at the moment’s information:
Our merger brings collectively the weather to meet our imaginative and prescient for the way forward for media and leisure. We’ll convey a contemporary strategy to how media and leisure works for you—together with new choices that combine content material and connectivity.