Mobile intelligence and information agency App Annie is at the moment releasing its 2019 predictions for the worldwide app economic system, together with its forecast round shopper spending, gaming, the subscription market and different highlights. Most notably, it expects the worldwide gross shopper spend in apps — which means earlier than the app shops take their very own lower — to surpass $122 billion subsequent yr, which is double the scale of the worldwide field workplace market, for comparability’s sake.
According to the brand new forecast, the worldwide app retailer shopper spend will develop 5 instances as quick as the general global economy subsequent yr.
But the forecast additionally notes that “consumer spend” — which refers back to the cash customers spend on apps and thru in-app purchases — is just one metric to trace the apps shops’ development and income potential.
Mobile spending can also be anticipated to proceed rising for each in-app promoting and commerce — that’s, the transactions that happen exterior of the app shops in apps like Uber, Amazon and Starbucks, for instance.
Specifically, cell will account for 62 % of worldwide digital advert spend in 2019, representing $155 billion, up from 50 % in 2017. In addition, 60 % extra cell apps will monetize by means of in-app advertisements in 2019.
Mobile gaming to succeed in 60% market share
As in earlier years, cell gaming is contributing to the majority of the expansion in shopper spending, the report says.
Mobile gaming, which continues to be the quickest rising type of gaming, matured additional this yr with apps like Fortnite and PUBG, says App Annie . These video games “drove multiplayer game mechanics that put them on par with real-time strategy and shooter games on PC/Mac and Consoles in a way that hadn’t been done before,” the agency stated.
They additionally helped push ahead a pattern towards cross-platform gaming, and App Annie expects that to proceed in 2019 with extra video games changing into much less siloed.
However, the gaming market received’t simply be rising due to experiences like PUBG and Fortnite. “Hyper-casual” video games — that’s, these with quite simple gameplay — may also drive obtain development in 2019.
Over the course of the subsequent yr, shopper spend in cell gaming will attain 60 % market share throughout all main platforms, together with PC, Mac, console, handheld and cell.
China will stay a significant contributor to general app retailer shopper spend, together with cell gaming, however there could also be a slight deceleration of their impression subsequent yr as a result of sport licensing freeze. In August, Bloomberg reported China’s regulators froze approval of game licenses amid a authorities shake-up. The freeze impacted your complete sector, from giant gamers like web large Tencent to smaller builders.
If the freeze continues in 2019, App Annie believes Chinese corporations will push towards worldwide growth and M&A exercise may outcome.
App Annie can also be predicting one breakout gaming hit for 2019: Niantic’s Harry Potter: Wizards Unite, which it believes will exceed $100 million in shopper spend in its first 30 days. Niantic’s Pokémon GO, by comparability, cleared $100 million in its first two weeks and have become the quickest sport to succeed in $1 billion in shopper spend.
But App Annie isn’t going as far as to foretell Harry Potter will do higher than Pokémon GO, which tapped into shopper nostalgia and was a first-to-market mainstream AR gaming title.
Mobile video streaming
Another vital pattern forward for the brand new yr is the expansion in video streaming apps, fueled by in-app subscriptions.
Today, the common particular person customers greater than 7.5 hours of media per day, together with watching, listening, studying or posting. Next yr, 10 minutes of each hour shall be spent consuming media throughout TV and web will come from streaming video on cell, the forecast says.
The complete time in video streaming apps will improve 110 % from 2016 to 2019, with shopper spend in leisure apps up by 520 % over that very same interval. Most of these revenues will come from the expansion in in-app subscriptions.
Much of the time customers spend streaming will come from short-form video apps like YouTube, TikTok and social apps like Instagram and Snapchat.
YouTube alone accounts for four out of each 5 minutes spent within the high 10 video streaming apps, at the moment. But 2019 will see many modifications, together with the launch of Disney’s streaming service, Disney+, for instance.
App Annie’s full report, which particulars advert creatives and methods as properly, is out there on its blog.