Home / Mobile / A look at the Android Market (aka Google Play) on its 10th Anniversary

A look at the Android Market (aka Google Play) on its 10th Anniversary

Google Play has generated greater than twice the downloads of the iOS App Store, reaching a 70 p.c share of worldwide downloads in 2017, in accordance with a brand new report from App Annie, launched together with the 10th anniversary of the Android Market, now known as Google Play. The report additionally examined the state of Google Play’s market and the habits of Android customers.

It discovered that, regardless of the massive share of downloads, Google Play solely accounted for 34 p.c of worldwide shopper spend on apps, in contrast with 66 p.c on the iOS App Store in 2017 — a determine that’s stayed comparatively constant for years.

Those numbers are in step with the narrative that’s been advised in regards to the two app marketplaces for a while, as effectively. That is, Google has the sheer obtain numbers, due to the extensive distribution of its units — together with its attain into rising markets, due to low-cost smartphones. But Apple’s ecosystem is the one making more money from apps.

App Annie additionally discovered that the APAC (Asia-Pacific) area accounts for greater than half of Google Play shopper spending. Japan was the most important market of all-time on this entrance, topping the charts with $25.1 billion {dollars} spent on apps and in-app purchases. It was adopted by the U.S. ($19.three billion) and South Korea ($11.2 billion).

The agency attributed a few of Google Play’s success in Japan to provider billing. This has allowed shopper spending to extend in markets like South Korea, Taiwan, Thailand and Singapore, as effectively, it mentioned.

As to what customers are spending their cash on? Games, after all.

The report discovered that video games accounted for 41 p.c of downloads, however 88 p.c of spend.

Outside of video games, in-app subscriptions have contributed to income development.

Non-game apps reached $2.7 billion in shopper spend final yr, with four out of the highest 5 apps providing a subscription mannequin. The No. 1 app, LINE, was the exception. It was adopted by subscription apps Tinder, Pandora, Netflix and HBO NOW.

In addition, App Annie examined the app utilization patterns of Android customers, and located they have an inclination to have quite a lot of apps put in. In a number of markets, together with the U.S. and Japan, Android customers had greater than 60 apps put in on their telephones, and so they used greater than 30 apps each month.

Australia, the U.S. and South Korea led the way in which right here, with customers’ telephones holding 100 or extra apps.

The report additionally checked out the preferred video games and apps of all time by each downloads and shopper spend. There weren’t many surprises on these lists, with apps like these made by Facebook dominating the highest apps by downloads listing, and subscription providers dominating prime apps by spend.

App Annie additionally famous Google Play has seen the discharge of practically 10 million apps since its launch in 2008. Not all these stay, after all — by at the moment’s rely, there are simply over 2.eight million apps reside on Google Play.


The full report is on the market here.

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